About Us

Safety 1st is the biggest home safety brand in the world. Safety 1st has been a pioneering brand in prevention and safety for children for over 25 years and provide innovative, practical and affordable solutions.

Car safety, travelling, mealtime, health and hygiene, home safety indoors and out. Safety 1st provides innovative, practical and affordable solutions for almost every moment in the life of a young child.

Safety 1st gives parents peace of mind, helping them to create a safe and comfortable space for their children to develop and explore. Safety 1st products, developed by our European research centre, meet the strictest quality and safety standards.