Privacy Policy

This privacy policy sets out how Safety 1st uses and protects any information that you give Safety 1st when you use this website. Safety 1st is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. Safety 1st may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.


We may collect the following information:

  • your name
  • information on Safety 1st products you own
  • your contact information including email address
  • demographic information such as postcode, preferences and interests
  • other information relevant to customer surveys and/or offers
  • payment details


We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Process your order
  • Internal record keeping.
  • We may use the information to improve our products, services and websites.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided (after your permission).
  • From time to time, we may also use your information to contact you for market research purposes.We may contact you by email, phone or mail. We may use the information to customise the website according to your interests.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.


As part of the Analytics services offered by Google Inc., our website uses cookies to monitor the flow of visitors to our site and how they view the information on our website.  This information helps us to improve customer experience. Our website is structured in a way that you can visit the website without identifying yourself or revealing any personal information.

Google will pass on the collected cookie data to third parties only when bound by legal reasons or if said third parties process the data on behalf of Google. This is something we do not have any control over. The data as collected by Google is as anonymously as possible. Your IP-address is explicitly NOT collected, stored or communicated.

Collected data is stored on dedicated Google servers in the U.S.


Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.


You have a right to access the personal data that we hold on you. If you would like to see a copy please send £10 fee and a written request to the Group Data Protection Manager at head Office, quoting Security and Privacy Enquiry. If you think the information we hold on you is incorrect please contact the Group Data Protection Manager at Customer Services, quoting Security and Privacy Enquiry.